History !
Although today considered a toy, View-Master began it's commercial life in 1939 as a home-entertainment medium intended as much for adults as for children.
Invented by William Gruber and marketed by Harold Graves through Edwin and Fred Mayer's photo-finishing, postcard, and greeting card company, Sawyer's, View-Master was a successor to the stereograph viewer popularized in the 19th century by Oliver Wendell Holmes.
But View-Master was an improvement over the traditional stereograph;
it offered
seven stereo views on each reel, compared with the stereograph's one view
per card, and provided them in color by using Kodak's (then-) new color transparency
film, Kodachrome.
These viewers where made:
|
Model
A |
1938-1944
|
