View Master Selling Pin

These were manufactured in the Belgian Viem-Master factory and were sent out to dealers of View Master products.

The needle is made of gold-colored metal and has a View-Master model E viewer with two discs as a background. View-Master is written in red letters in the background. It is 5 cm wide and 2 cm high.
It is also made with black metal.

View Master Selling Sticker

These Stickers were created and sent out to the vendors who would paste this on the door or the display window to show that the View-Master was sold in the store. This one was made for the Swedish market.

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View Master Envelopes

Each single disc comes with an envelope that would protect the disc and images. Over the years, the design of the envelopes was changed and there are a lot of different looks.

1944-1947

1946-1957

These envelopes are delivered together with discs with Biblical motifs.
The discs were marked with CH- and a number.

Made by Meopta in Czechoslovakia. The discs fit into the View Master.

Made by StereoRama in Italy. The discs fit into the View Master..

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Big European View Master packets

They are 20 cm wide and 21 cm high and can be opened up in the middle.
In the middle there is a story and 3 discs.
There are two-piece and three-piece versions.

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View-Master Games

There are some different types of View-Master games. I myself have one.

Klomp-It

The game is for 2 to 4 players and involves 2 players taking one's view and clicking on a number of pictures and then telling them which Disney figure they see. Then it is as fast as possible to find the card with the 2 figures as soon as possible with its suction plug and put it on its tray that has room for 9 cards.
The first that filled the tile has won.
In the box there are 4 discs with Disney characters, 4 suction plugs in different colors (clumps), 4 game trays and 2 model G viewers..

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View Master Accessories

Light Attachments

The light attachments were manufactured so that you could watch the View-Master discs even when it's dark. They were made for model C and model D viewer The accessory was screwed onto ordinary viewer so that the electric lamp lights up at the light in the viewer. It can be operated either with batteries or with a transformer connected to the mains.

Model D

Model E

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View-Master Storage

There are various storage boxes and albums for the View-Master. The long-sleeved boxes were for storing viewers and single discs, and the slightly more square boxes were for viewers and the 3-disc packages. The first boxes were in different colors. The most common is beige lid with reddish brown bottom. There are also beige with coppery bottom and a metallic-green variant and also a marmoreat lid. The plastic in the covers of the first drawers has become very brittle over the years and you often see cracks or pieces that have fallen away. The latter boxes are made of better plastic. They were also available in various colors such as white lids and red bottoms, brown lids and beige bottoms. In the 80s also made a red and a blue suitcase variant.
In the albums there was room for 30 discs and they were made in a red variant, blue variant and one with a world map on the front.

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View-Master for Advertisement

A great deal of advertising was done for View-Masters products right from the start. Later, the advertising industry came to the use of the View-Master to advertise the customers' products.
Still today, the advertising industry uses the View-Master.



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Talking View-Master Reels

The reels for the Talking View Master consist of a regular disc with a mounted transparent vinyl disc on the back. The disc has a slightly smaller dimension than the disc. The discs were delivered in 3-pack in special boxes with space for the discs and a text booklet. The Talking V-M packets are numbered with the same designation as the usual packets, but with an AV front. Maybe AV means AudioVideo.
These were manufactured between 1970 and 1981.

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View-Master Blister packs

In 1981, the 3-disc package changed its shape to bubble pack. The packages were elongated and the backside consists of hard paper with a description of the package. On the front is a glued plastic cover that protects the discs. After opening the package, one could not retract. Later, the size of the bubberl package changed to a slightly shorter size.
Many collectors meant the end of the View-Master as collectors item for many collectors.

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View-Master Gift Sets

In order for View-master to sell their viewers and discs more easily, they bundled up a viewer and records into special Gift packages. There are many different types and styles of gift sets. The most common are made in cardboard and have a special theme such as Star Wars, Dune, Builders Bob, Disney characters and much more. In the 70s, the gift packages were in the form of a cardboard tube with the metal bottom and a metal lid. With the viewer, there was a small round jar with 7 different discs.

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View-Master Copies

After the View-Master's success around the world, more people wanted a piece of cake.
There are many companies that used clones of the View-Master that are so similar to the original that you can stop in regular V-M discs.
Stereo-Ramam and Meopta were the major competing manufacturers.
In the eastern side of the Berlin Wall, East Germany made its own variants of the viewer and images.
Today, copies of the View-Master are manufactured with the largest proportion from China.

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Mullsjö Industri Akitebolag

The Viemaster was used for advertising of product from many different companies. This was done in many countries worldwide and even in Sweden. In Sweden they used a variation of the model E viewer that was maroon and was called Commercial-Viewer. For these commecial-viewers there was commmercial reels manufactured to advertise the products.

This reel shows the products of Mullsjö Industri Aktiebolags products and is probably manufactured in the end of the 50's or in the beginnning of the 60´s.

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Wings of th Hawk (1953)

During the 50's did UniversalPicuters created View-Master preview reels so the visitors at the cinema could preview the 3D-effects of the movie.
These reels were not for sale to the public. They were sent out to the cinema together with the film.
The reels are very rare and goes for high prices at auctions sites on internet.

These 32 reels are what i know about

1. ARENA, MGM
2. CREATURE FROM THE BLACK LAGOON, UNIVERSAL-INTERNATIONAL (Does not exist*)
3. DANGEROUS MISSION, R.K.O.
4. DEVIL'S CANYON, R.K.O.
5. DRUMS OF TAHITI, COLUMBIA
6. FLIGHT TO TANGIER, PARAMOUNT
7. FORT TI, COLUMBIA
8. GUN FURY, COLUMBIA
9. HANNAH LEE, JACK BRODER
10. HOUSE OF WAX, WARNER BROTHERS
11. INFERNO, 20th CENTURY FOX
12. IT CAME FROM OUTER-SPACE, UNIVERSAL-INTERNATIONAL
13. JESSE JAMES VS. THE DALTONS, COLUMBIA
14. KISS ME KATE, MGM
15. LOST TREASURES OF THE AMAZON, PARAMOUNT
16. MISS SADIE THOMPSON, COLUMBIA
17. MONEY FROM HOME, PARAMOUNT
18. SANGAREE, PARAMOUNT
19. SECOND CHANCE, R.K.O.
20. SON OF SINBAD, R.K.O.
21. TAZA, SON OF COCHISE, UNIVERSAL-INTERNATIONAL
22. THE CHARGE AT FEATHER RIVER, WARNER BROTHERS
23. THE FRENCH LINE, R.K.O.
24. THE GLASS WEBB, UNIVERSAL-INTERNATIONAL
25. THE MAZE, ALLIED ARTISTS
26. THE NEBRASKAN, COLUMBIA
27. THE STRANGER WORE A GUN, COLUMBIA
28. THEY CALLED HIM HONDO, WARNER BROTHERS
29. THOSE REDHEADS FROM SEATTLE, PARAMOUNT
30. WINGS OF THE HAWK, UNIVERSAL-INTERNATIONAL
31. BENEATH THE 12 MILE REEF
32. THE ROBE



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Jonas

I am a South Swedish guy that was born in the 60's, with many interests such as the View-Master, Motor Scooters, Vinyl Records and everything else exciting. I started collecting View-Master gadgets around 20 years ago and the collection has been steadily expanding. It all started with a V-M gift box with a bunch of Disney discs that I received in the early 70's. It was stowed away and found many years later at my parents home and I wished to show my children how it worked. However, all the discs were gone, so I started looking for discs on flea markets and other places. Then I discovered that there were a lot of records from different places around the world, with pictures from the 40s, 50s and 60s. I thought it was a cool time document from a bygone era in 3D. Then I was "hooked". Since then, I'm constantly looking for viewers, reels, projectors that I don't have in my collection. Today I have many viewers (all pictures on the site are out of my own collection), projectors and reels. I have photographed and made my own 3D images since the early 2000s. Still, there are many View-Master gadgets on my wish list.

Below are some pictures (not my own but retrieved online) on what is on the wish list.
Should you have a backprojecting projecor for sale, please feel free to send e-mail. jonas@janfelt.se

Backprojecting projector



Rells that I am looking for.

2126 - Malmö Sweden
2106 - Millesgarden and Skansen Stockholm Sweden


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